Here are a few email marketing tips, and tricks that we’ve identified that work every time.
Purpose of Email Marketing Content
1 Inform– Let them know about your company and it’s background. Tell them about your products and compensation plan. Introduce them to your leaders!
2 Educate– Create a “How To” article or video and send it out. Create value! You don’t have to be an expert. Just re-teach the things that you’re learning on a daily basis.
3 Inspire– If you’re successful, tell them your story. If you’re still on your way, tell them one of your leader’s stories. Inspire and motivate them!
4 Entertain– Send them and entertaining video, blog post, or article. It doesn’t have to have anything to do with your business. Send them a random funny video and then segue into a call to action somehow.
5 Promote– This could be discounts on your products, goods or services. Or Something for Free.
Finally, provide helpful information and entertaining content.