Your Branding Strategy Should Be
Your Primary Objective.
Your first undertaking is to devise a precise branding strategy. You should not start building a Website before you have a solid strategy about the site’s objective and its visual presentation. This must be crystal clear to you, your prospects and visitors.
Step 1: The Research Phase
1. Research Your Desired Market:
Who are they? What are their demographics? What are they trying to achieve? How do they see themselves? And most importantly, by what means will your business or Website impact their lives?
2. Research Your Competition:
Determine what the opposition is doing, what are their qualities and shortcomings and how you can stand out in your chosen field. Don’t just copy the competition, dominate them.
3. Define Your Branding Image:
Try to define your image in three words. What is the vision of that image? Think about your image’s identity and concentrate on it from Concept to Completion.
Concentrate on it in every aspect of your Website’s development.
4. Assemble Your Content:
Assemble the materials that will be included on your Website and in different stages of your marketing campaigns. This will include everything from a logo, images, trademarks, audio and print materials just to mention a few. This must include as many items related to your brand and target market as possible.
Step 2: The Design Stage
With regards to the web design, any competent designer can select many compatible themes to match the design elements. However, the Major Task is to determine a style that’s compatible with your Branding Strategy.
If you approach your Design Layout using the following perspective you will have a clear understanding of what your layout needs when designing beyond the homepage.
1. Developing The Layout:
The Layout should give you a strong structure for the different sections your Website. Fine Art and Graphics Design offers an unfathomable choice of flawless layouts for different subjects and purposes. This allows you to investigate and take as much time as is needed to select the one that best suits your vision.
2. Customize The Layout:
When you settle on a layout, transform it by customizing images, writings, forms, audio and any elements to meet your branding needs. Customization can be as fundamental or as detailed as you need it to be. But take your time an remember this is something you will have to live with and can make or break your brand.
3. Customize The Look:
There is more to designing a Website than simply adding images audio and content. These elements can and must be manipulated to infuse dynamic elements that complement the overall page design.
You have 2 seconds to capture a potential customer’s interest when they visit your website. We design Websites for the customer.
Sure, You Can Build Your Own Website. You could probably make your own shoes and design your clothes as well. But you wouldn’t because that’s not what you do.
That’s Because We Are Web Designers First, and Marketers Even More!
Designed Specifically For Your Business