A call to action is a Statement to motivate your audience to take action. Calls to action commonly appear in the form of buttons or graphics on a website.
Create A Logical Next Step: One that will be comfortable for the prospect and in line with the information they are viewing.
Capture The Lead: For example if a prospect is reading one of your organization’s blog entries, the call to action may be to download a free white paper on a related topic in exchange for an email address.
Highlight The Benefits: For instance, the call to action for your email newsletter sign up might be “Stay up to date on industry news in just minutes a week.”
Consider The Context: Making sure your call to action is in sync with the content around it.
Place It Right: Make sure the call to action does not interrupt the flow of the content.
Let It Stand Out: The goal is to draw the prospect’s eye without being annoying or distracting.
Deliver What You Promise: A prospect following through with (your call to action) should get what you promised quickly and easily.
Additional Points to Consider.
● Be relevant by ensuring your call to action is related to the article.
● Create a sense of urgency. For example: “On my website you will find time-saving resources” vs. “Stop wasting time! Subscribe now for free tips that will save you time” provides urgency.
● Use active language. For example: “You can try it for free” is a suggestion vs. “Try it for free” is a stronger command that will provide better results.
● Provide incentive that tells readers they’re getting a bargain, such as 2 for the price of 1 or subscribe to a newsletter and receive a free e-book.
● Keep choices simple by providing one call to action in your summary (compel them to read the article) and one call to action in your Resource Box (compel them to visit your website) in order to avoid overwhelming your readers.
● Make your call to action exclusive by tying in your UVP (unique value proposition).
● Make your readers feel special or rewarded. For example: “Visit Your-Company-Name.com to pamper yourself with VIP priority.”
● Try any or all of these powerful call-to-action tips to test what works for your audience and your platform. You’ll soon be on your way to incredible results that build your exposure and drive traffic back to your blog or website.
These are just a few of the elements which are important to writing a great call to action?
Let us know what you think in the comments section below – we’d love to hear from you!
And Here is Our Call to Action: Get a Free Design Quote