The Internet Marketing ToolKit

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The Purpose Of This Marketing Kit Is To Help People That Want To Do Business Online.

If you like the online medium and need the business, You need to know your best options at this point in time.


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Find Your Audience
No matter what your line of business you have to market to people that are interested in your goods or services. So the First Step is to find an audience.  A Niche!   A Distinct Segment Of A Market that interest you. A passion, a hobby, a solution to a problem, a need or a want.  And Step Two, that audience must be monetizable.
Deliver The Product
When you combine Web Design and Internet Marketing you create a delivery system that will service any audience anywhere at any time. You have a New Age Yellow Page at your fingertips (The Internet) The result of designing a website and targeting a select group of people gives your business instant success.

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Step One: Determine Your Skill-Set
The first step is to build a website around what you know or have a passion for. Ask yourself what have you done all your life. What is it that you really love to do, that you’re good at? And finally, could you share that information with the world, if you knew how?
Step Two: Make the Presentation
This is where Internet Marketing comes into play. You Don’t Have to be a Genius to Master Internet Marketing. Internet Marketing is nothing more than a form of marketing which uses the Internet to deliver promotional material to consumers.
The most popular and cost effective methods include Email marketing, search engine marketing, social media marketing, web banner advertising and mobile advertising. You simply select the method that best fits you and your audience. And remember, you don’t have to settle for one over another.
Step Three: Avoid These Most Common Mistakes
Now that you have a system to market your goods or services, let’s look at the most common mistakes and pitfalls when it comes to Web Design and Internet Marketing.
1. Not Marketing At All
You would be surprised that many people don’t market in any type of way. They believe they have such a good product that people will sooner or later just find it.

2. Keeping a Low Profile
It’s a Poor Dog that Won’t Wag His Own Tail. Shout your product and yourself to the world. Selling yourself is the same a selling your business. And don’t be worried about someone stealing your thunder. No one is as good at being you as you are.

3. Too Many Dislikes
Stop focusing on what you don’t like because the truth is you probably don’t understand it. Too many business owners can rattle off 10 things they don’t like when it comes to marketing. But in reality they have not tried most of them.

4. Not Having a Blog
Not having a Business Blog is like never changing or rotating stock on the shelves in a store. People will not keep coming back for the same old stuff. True you can get some new business, but not that much. Because your business is boring.
You have no new announcements, sales or products. You just setup a site and expect it to pay you.
Plus each time you add a page you have one more indexed page that can now potentially show up in the search results.

5. Not Measuring Data
It is important to use analytics to see where your traffic is coming from. If not you will be wasting time and money advertising to useless eyes and ears.

6. Stop Avoiding Social Media
Social Media publishes more information in one day than was published from the beginning of written history up to 2003. Still, there are those the claim they don’t believe in Social Media. Yet they want to call themselves business people. I rest my case.

7. Don’t Expect Overnight Results
The Truth Behind Online Marketing Is The Fact That 90% will actually make less than $100 a month.
Don’t think you’re going to get rich overnight. And don’t fall for some of the Get_Rich_Quick programs that flood your inbox. Content marketing, search engine optimization, and social media marketing can all take some time to ramp up.


Integrate Your Website and Internet Marketing in the following way

● Select a Good Product for Your Customers
● Build a targeted Website to deliver that product.
● Optimized the site to convert traffic into customers.



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3 Comments

  1. Pingback: Fine Art and Graphics Design | Fine Art & Graphics Design

  2. Lots of great info, Lloyd. Thanks.

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