The Big Misconception
Your Homepage is a place to send targeted traffic, specific groups of people (from ads, email, etc.) with very specific interests. Don’t assume or hope Homepage visitors will locate and click the exact offer because the problem is, they won’t. Homepages have too many options.
Here’s the Problem:
Because your ads and emails are being clicked by a variety of people, and your Homepage was likely designed to be appealing to a broad audience, your message isn’t specific enough. People aren’t connecting/engaging with the page to which they’ve been sent. You aren’t targeting a specific audience with a specific message.
The Solution: A Sales Page
The most effective marketers craft a new Landing Page for every unique campaign, offer or promotion they utilize in their business — and so should you.
♦ Sales Pages are standalone web pages with limited navigation options designed to motivate viewers to respond to a single, clear conversion goal.
♦ Sales Pages remove clutter that could distract your prospect from taking the action you want them to take.
♦ The more specific, simple and streamlined the page is, the more likely the user will take the desired action.
♦ They introduce prospects to your offer, spark their interest, and convince them to convert.
♦ Simply put: A Sales Page is fundamentally essential to building a successful online business.