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Viral content is any piece of media that suddenly becomes an instant online success. That History Making Image or Timeless Video that gets forwarded to you by a dozen friends in under an hour.
Every piece of content you place on your website should have a specific goal.
These goals might include Creating Sales, Establishing You As An Expert, or Even Generating Traffic.
Well, it is not an exact science, otherwise, those who create it for a living would hit a homerun every time. However, Here Are Five Characteristics Of The Most-Shared Viral Campaigns:
1 The Content Is Unique.
Did you know our brains actually light up in a rewarding way whenever we encounter something unique? If you can flip on this reward switch in your prospect’s brain, you can bet she’s going to share the content. That’s why you should seek to share something novel, even if it’s just a new twist on an old strategy. 2 The Content Is Positive.
While sometimes it seems like people share the most horrific things online, one study suggests that the most-shared content tended to be positive. This is content that makes people laugh (think of all those cute cat videos online), inspires them, makes them say “aww,” or just makes them feel good. If you can create these warm emotions in people, your content has a better chance of going viral. 3 The Content Is In An Easily Consumed Format.
People don’t have time to read huge ebooks, watch 30-minute videos and so on. And even if they do, they’re less likely to pass it along to friends. That’s why viral content tends to be short: a blog post, an infographic, a three-minute video. 4 The Content Is Easy To Share.
In other words, don’t put hoops between your prospects and the content. Make it instantly accessible through a link, and then make this link easy-to-share by putting social media buttons on your website. 5 The Content Includes A Call To Action.
If you really want to increase the number of people who share your content, then tell them specifically what to do next. For example: “Click here to share this content on Facebook and give your friends a laugh!”
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