Rumors, Lies and Half Truths: Internet Marketing

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The Gurus and Established Marketers Will Tell You Not to Bother Because It’s Too Competitive.

While in fact, they don’t want their nice little cash cows taken to the slaughterhouse by some newbie who just might have the personality and flair to attract their subscribers and buyers.

Anyone Who is Honest and Forthright Can Make a Living Online.
But Is It Worth It?

Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it’s done correctly.   For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.


1What Exactly Is Internet Marketing?
Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online.
  Website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Promoting your website or business on Social Media can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available.

2Selecting a Niche
In Other Words an “Audience”.  When selecting a Niche it should be something of interest to you. A passion, a hobby, a solution to a problem, a need or a want.
A Niche at its most basic form is nothing more than a group of people with a common interest. When you decide on a particular Niche keep in mind that you are going to be marketing to that Niche. You will be focusing on that particular segment of the market.

3Social Media
When using Social Media to promote your business it is important to be courteous to other users and to keep all posts professional.  This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link.

4Affiliate Marketing
Some business owners opt to start an Affiliate Marketing campaign as part of their overall marketing strategy.  In most cases the affiliate marketing campaign is only a small portion of the overall marketing strategy but there are some business owners who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save money while still achieving valuable advertising.
However, once a business becomes more successful they should consider being more proactive and combining affiliate marketing with other types of Internet marketing such as Social Media ads and orchestrating an email marketing campaign.

5Web Design
Another aspect of Internet Marketing which can contribute to success or failure is the design of your Website. It is important to remember Internet Marketing is viewed the same way other types of marketing are viewed and care should be taken to create Website which will be appealing to your target audience. This means everything from the colors of your ad to the size and style of the font should be carefully considered to create an appealing presentation.
(More on Building a Low Cost Website)


Conclusion: Do These Things and You’ll See Success.
It will not happen over night and it will take work and dedication.

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