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The key objective is to promote your brand, establish authority and increase sales.
4 Simple Things To Improve Your Digital Strategy.
1Focus On The Future
With a greater majority of your prospects and customers coming from mobile devices, you will hurt your brand if you are not delivering a mobile-friendly experience. When building your marketing campaigns and designs, try to deliver products and services that will at least last for the next 2 to 3 years if possible.
Mobile devices have increased to such an extent that Google released its new search algorithm 2015, which ranks mobile-friendly websites higher in searches. The commonplace use of mobile devices and smartphones have become an integral part of everyday life. Mobile technology has forever altered how consumers shop, engage, and absorb information.
And More Likely a Search On A Mobile Device Indicates Immediate Intent To Buy!
2Networking is Not Nagging.
Successful networking is about developing strong interpersonal skills, increasing your brand awareness and discovering hidden possibilities others have to offer. Stop annoying your customers with useless content. Keep your content focused and useful.
Networking is all about building a relationship built on Trust. You wouldn’t do the hard sell within minutes of meeting a person on the street, so why do it on a digital level? Business people today are saturated with social networks, digital profiles and buzzing forums. Thus, respectful networking on the digital frontier is increasingly important, but achievable.
Knowing your contact is key to forming mutually beneficial relationships.
3Make Your Engagements Apparent.
Getting prospective customers to do what you want is not easy. At the Shopping Cart, The Newsletter Sign Up or Reading Your Blog Post. There is no loyalty. However it can be done.
First establish why trying your product or service will benefit your prospect. And use simple language to explain the benefit. Logically speaking most people will do more to avoid pain than to achieve gain. Speaking to a person in a language that they understand can get you almost anything you want.
Next use Action-Packed Text. Call to action buttons should feature striking, action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” Your action words should go along with specific text relating to your offer like: Try Our Free Trial, Reserve Your Spot or Download your Whitepaper.
Button shape can also play a big role when attempting to craft the perfect Call to Action Button.
Finally Create a Sense Of Urgency. If you know it the right thing to do, then you should want to do it now.
Eliminate all possibility of loss by waiting. A Call to Action is a good method to turn leads into customers. The purpose Urgency is to encourage a potential customer to buy your product or service right at that moment.
Sign Up and Get 50% Off Today Only! Get the idea?
4A Demand Driven Website.
A Mobile App or a Responsive Website will optimize your site to be more appropriate for smaller screens. And both will offer simpler navigation and faster load times.
Responsive web design allows you to have a single website that automatically fits the screen size of the device on which it is being viewed. This is achieved by adapting the content, design, navigation and method of interaction to deliver the same comfort and usability to the mobile user as to the desktop user.
Here Are The Pros:
1. One Website: It’s easier to administer just one website for all devices.
2. One URL: This makes sure your users will find you on mobile devices without having to wait for redirects, especially helpful on slower connections.
3. Easy SEO: There is no need to create specific content for mobile devices, while you still enjoy the benefits of your desktop website SEO on mobile devices.
4. Easy Marketing: No extra work for the marketing department is required to promote your website on mobile.
5. Low Cost: Simple math — one website is cheaper than two.
Here Are The Cons:
1. A Single Website: Having just one website for all devices may be easy for you, but not always for your users. You will often need to put different emphasis on the same page in order to maximize conversions using the advantages of the platform.
2. Technical: As responsive web design is a relatively new technology, there are still some outdated devices with old browsers that will load the website too slowly or even not at all.
3. User Experience: Mobile is a completely different experience than desktop, so having a single, even responsive website, may harm your overall UX on both platforms. If you try to satisfy both mobile and desktop users with the same user interface, you may end up satisfying no one.
Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t.
Become Market Wise and Tech. Wise. It’s Going to Take Both!