If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your Homepage.
Filling in as your organization’s virtual front gate, this page is for the most part in charge of attracting a dominant part of your site’s movement. And despite its prominence, many businesses struggle to properly optimize Homepage.
Your Homepage needs to wear a ton of hats. As opposed to treating it like a committed point of arrival worked around one specific activity, it should serve diverse groups of visitors, from various locations. Also, keeping in mind the end goal is to fuse components that satisfy a need, solve a problem, and generate sales.
To improve the performance of your Homepage, checkout the following.
While you don’t need to hit every single item on this list, these are the general points that you’ll want to at least consider when crafting your Homepage:
1 A Clear Value Statement. In one or two sentences…what will readers get from your blog? And what makes you different than other websites who offer something similar? Within 3 seconds the website needs to tell visitors what the site has to offer.
2 Eye-Catching Call-to-Action. What is the one thing you definitely want people to do? Join your email list? Visit your blog? Buy your info product? This is your chance to chance to compel visitors to go deeper into your website and move them further down the funnel.
3 Your Background and Experience. Introduce readers to you as a person, as well as your qualifications and experience. Including a picture of yourself is a nice humanizing touch, as well. Use an image that captures an emotion and case an action.
4 Testimonials. Whenever possible, highlighting testimonials or including a featured client list lets readers quickly know that they can trust you. Customer success stories, awards, and recognitions can also help develop a good first impression.
5 Your Best Content. What are your absolute best posts that demonstrate how great your website is? Include them here. It’s not only important to describe what you do, but also what it can do for the prospect.People want to know the benefits of buying from you.
6 Social Proof. Smart marketers know that Social Proof is the marketing tactic for easing the minds of worried customers. Social Proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
7 Your Latest Posts. This is definitely optional – some bloggers include recent posts, others just push readers towards the blog page. This could include a secondary Call-to-Action below the fold to give visitors something to click on when they scroll down
When new visitors land on your Homepage, their desire is to actually find the information they’re looking for. And they want to find it quickly.
Your task is to offer a Clear Value Statement, A Precise Call-to-Action and Display Your Best Work.
That’s what We Call SUCCESS by DESIGN